From Chad Wade — ChadWadeTV.com
Thanksgiving hits different when you spend your life in this industry.
Most people only see the counters, the shelves, the glass cases, the customers coming and going. But you and I know there’s a whole world behind that front door — long nights, early mornings, problem-solving, adapting, learning, surviving, and fighting for the business you love.
And as we sit in this season of gratitude, I want to say something straight from the heart:
Thank you.
Thank you for reading these blogs.
Thank you for watching the videos.
Thank you for showing up every single week — not just for ChadWadeTV, but for your own business, your own goals, your own team, your own family.
Thank you for watching the videos.
Thank you for showing up every single week — not just for ChadWadeTV, but for your own business, your own goals, your own team, your own family.
You are the reason this platform exists.
Every comment, every message, every view, every conversation… it all fuels the mission. And I don’t take a second of that for granted.
A Year of Challenges — and a Community That Never Quit
This year has been loud.
Legislation, rumors, bans, supply chain issues, market shifts — enough to shake anyone who isn’t truly built for this.
Legislation, rumors, bans, supply chain issues, market shifts — enough to shake anyone who isn’t truly built for this.
But here’s what stands out:
You kept going.
You adapted.
You stayed smart.
You found new products, new layouts, new vendors, new ways to serve your community.
You looked at situations that would’ve crushed the average business owner — and you pushed forward anyway.
You stayed smart.
You found new products, new layouts, new vendors, new ways to serve your community.
You looked at situations that would’ve crushed the average business owner — and you pushed forward anyway.
Most industries fold under pressure.
Ours sharpens under it.
Ours sharpens under it.
Smoke shops have always been forged in uncertainty.
Through every wave of change, the ones who keep learning, keep improving, and keep putting their customers first… they rise.
Through every wave of change, the ones who keep learning, keep improving, and keep putting their customers first… they rise.
And that’s what I’m most grateful for — being surrounded by a community that refuses to quit.
Hope Is Not Pretend — It’s Earned
There’s a lot of noise out there.
A lot of fear.
A lot of people predicting the sky is falling.
A lot of fear.
A lot of people predicting the sky is falling.
But hope isn’t blind optimism.
Hope is confidence built on survival.
Hope is knowing what this industry has already lived through.
Hope is remembering what you have already overcome.
Hope is knowing what this industry has already lived through.
Hope is remembering what you have already overcome.
If you’ve made it this far…
If you’ve handled the curveballs, the setbacks, the long nights, the tough decisions…
If you’re still opening your doors, still serving customers, still finding ways to grow…
If you’ve handled the curveballs, the setbacks, the long nights, the tough decisions…
If you’re still opening your doors, still serving customers, still finding ways to grow…
Then you are stronger than any legislation coming your way.
And next year?
Next year will be your year — if you walk into it with the same grit that got you here.
Thank You for Letting Me Be on This Journey With You
Running ChadWadeTV — both on the blog and on YouTube — is one of the greatest privileges I have.
You allow me to teach.
You allow me to motivate.
You allow me to coach.
You allow me to help you grow the businesses that support your families and your dreams.
You allow me to motivate.
You allow me to coach.
You allow me to help you grow the businesses that support your families and your dreams.
And I do not take that lightly.
Every video you click.
Every post you read.
Every shop owner who tells me their sales went up because of something they learned here.
Every person who messages me after a hard day and says, “I needed that.”
Every post you read.
Every shop owner who tells me their sales went up because of something they learned here.
Every person who messages me after a hard day and says, “I needed that.”
That means everything.
You are the reason this platform keeps expanding.
You are the reason the community gets stronger.
You are the reason I show up every day ready to help owners not just survive — but scale.
You are the reason the community gets stronger.
You are the reason I show up every day ready to help owners not just survive — but scale.
Warm Wishes and Glad Tidings for You and Yours
As you sit down with family and friends this Thanksgiving, I hope you let yourself feel proud. You’ve worked hard. You’ve carried a lot. You’ve stayed resilient in an industry most people never understand. And you earned a moment to breathe. From my family to yours — Jamie, Isabella, and everyone who makes this mission possible — we wish you: Warmth. Rest. Good food. Good laughs. And the confidence that brighter days are coming. Because they are. This industry still has life. It still has opportunity. And together — through better knowledge, better preparation, better strategy, and better leadership — we’re going to keep building something strong.
Thank you for another year of trust, support, and growth.
Happy Thanksgiving,
Chad
Chad

