Top 25 Wholesale Products You Should Already Be Stocking
By Chad Wade – If You’re Missing These, You’re Leaving Money on the Counter

Here’s the truth: most smoke shops are sitting on dead inventory while the real money-makers are moving fast in other stores.
If your shelves aren’t stocked with these 25 proven winners, you’re either missing sales, or worse — sending your customers to your competition.
Let’s run it down.

 The Must-Have Consumables
  1. Disposable Vapes (Popular Brands Only) – Don’t stock junk. Stick with what’s moving in your city.
  2. Rolling Papers (Raw, Zig-Zag, OCB) – The classics never die.
  3. Wraps (Flavored + Hemp Options) – Always keep variety. Customers expect it.
  4. Pre-Rolled Cones – Huge with casual smokers who hate rolling.
  5. Lighters (BIC + Clipper) – Don’t get fancy, just stock heavy.
  6. Torch Lighters – For dabbers and heavy hitters. Higher margin than BICs.
  7. Grinders – Budget metal grinders fly. Keep a few premium ones for upsells.
  8. Incense – Dirt cheap, high margin, impulse buy heaven.
  9. CBD Gummies & Edibles – Still selling strong in most markets.
  10. Botanicals (Blue Lotus, Kava, Kratom Alternatives) – This is where the market is shifting.

 Glass & Hardware Essentials
  1. Hand Pipes – Budget-friendly glass keeps your counters moving.
  2. Water Pipes (Entry + Mid-Tier) – Don’t just stock $200 pieces. Have $40–$80 options.
  3. Hookahs – Still hot in certain regions. Showpiece category.
  4. Dab Rigs – Niche, but profitable if displayed right.
  5. Quartz Bangers & Nails – Easy upsell with rigs.
  6. Rolling Trays (Branded/Novelty) – Customers love fun designs.
  7. Storage Jars & Smell-Proof Bags – Trendy and practical.
  8. Ashtrays (Novelty + Functional) – Small item, easy add-on.

 Snacks & Impulse Winners
  1. Exotic Sodas & Snacks – Japanese sodas, foreign candy — people love it.
  2. Stoner Snack Packs (Chips, Candy, Drinks) – Bundle them near checkout.
  3. Energy Shots/Drinks – Perfect for late-night customers.

 Lifestyle & Brand Builders
  1. Branded Merch (Shirts, Hats, Lighters) – If your shop has a name, people will rep it.
  2. Posters & Decor Items – Cheap, adds to the vibe, and people actually buy them.
  3. Novelty Keychains & Trinkets – Tiny margins, but they fly.
  4. Local Artist Glass – Builds culture, loyalty, and higher-ticket sales.

 The Real Rule of Inventory
It’s not about having everything.
It’s about having the right mix:
  • Everyday essentials (papers, wraps, lighters)
  • High-margin glass & accessories
  • Trendy botanicals & edibles
  • Impulse snacks & lifestyle goods
When you hit all four, your shop stays relevant, profitable, and hard to compete with.

Final Word
If you’re missing even 5 of these, you’re leaking sales.
If you’re missing 10, your customers are already buying from someone else.
Stock smart, not random.
Smoke shop