The New Era Smoke Shop Employee Training Handbook

The New Era Smoke Shop Employee Training Handbook is the complete system smoke shops need to survive and thrive after the intoxicating hemp ban. Written by industry leader Chad Wade, this handbook trains employees to confidently sell new alternative categories like Blue Lotus, functional mushrooms, kratom, glass, and high-margin accessories — all while keeping the store professional, compliant, and profitable.
Inside, employees learn how to talk to customers, present products, handle objections, manage the sales floor, de-escalate difficult situations, and follow a structured sales system that increases ticket size and builds customer trust.
This book turns any employee — new or experienced — into a confident, knowledgeable, revenue-producing professional ready for the post-hemp era.